Cocktail Chatter III

Have you ever wondered if e-readers are really as popular as they seem? If people tend to read the book before they see the movie? How we think as we read, on paper or online? If you’ve ever pondered these questions, read on for some fun facts about reading on the screen.

If you want to learn more about how we think, how we make decisions, and why we prefer certain things over others, check out this book by Jonah Lehrer.

When a book is turned into a movie, do people like to read the book before watching the film?

  • Books that are turned into films are released in bookstores three to six weeks before the movie hits the silver screen, which suggests that many people do like to read before watching. Oftentimes though, these books are returned to stores within a few weeks of the movie release. Read more about movie tie-ins.

Ever felt like your brain is split in half, and no matter what decision you’re trying to make, these parts are always working against each other?

  • Our brain thinks in two different modes of thought, regardless of the format of the information: fast and slow thinking. Fast thinking (also called System 1) is “intuitive, associative, metaphorical, automatic, impressionistic, and it can’t be switched off.” Slow thinking (also called System 2) is deliberate and requires complete attention. Read this article, which reviews and summarizes the ideas explained in Thinking, Fast and Slow by Daniel Kahneman.

Everyone talks about e-readers, but are they really as popular as they seem?

  • 9% of adults recently claimed they owned e-readers, while 10% of adults claimed they owned tablets, according to Book Business Magazine. However, an identical study performed by the same organization (Pew Internet & American Life Project) from this past May showed that 12% of adults claimed to own an e-reader. How will this percentage continue to change after the holidays? Read here for more stats.

Do you think e-books will eventually replace print books? Which do you prefer to read?

  • According to Albert Greco of the Institute for Publishing Research, e-book sales are predicted to increase from $78 million from 2008 to $3.6 billion by 2015.  Sales of print titles are also expected to drop from $18 billion (2008) to $ 13.9 billion in 2015. Read 5 Reasons Why E-Books Aren’t There Yet.

Have you scrolled down the page to read this far? Did you skim the post, letting your eyes jump to the bold words?

  • An article titled “Lazy Eyes” from Slate reveals that when we read online, we prefer bullets, lists, occasional bold phrases, lots of white space, and half the word count of conventional writing. We don’t like lengthy paragraphs or long articles that force us to scroll.

Now that you know a little more about reading on the screen, you can share some of these fun facts at your next holiday party.

Liz McElligott

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